Analytics is at the heart of every business decision. In today's economic climate, it has become more important than ever—helping organizations monitor their health, sharpen their focus, and drive efficiencies. 

To make sure return on investment remains as high as possible, leading organizations are looking to best practices and optimization techniques for the cloud technologies they use. If you use BigQuery, this paper has you covered on both counts. 

Read this whitepaper to:

• Learn the best practices around data ingestion, export, storage, and analysis
• Examine storage models and how long-term storage helps reduce costs
• Explore consumption models of BigQuery Analysis
• Dive into industry use cases to see how others are using BigQuery for data warehousing, storage, and analysis