Cloud Do You Do, Pixels?

How AI is changing video content on the web with Alex Powell

In this episode of Cloud Do You Do?, Fergus chats with Alex Powell, co-founder of Pixels, to discuss how the company is tackling the broken landscape of online video. Alex shares insights on why video experiences on news and sports websites are often frustrating, how Pixels is leveraging AI to improve video relevance and engagement, and why predictive AI is more useful for their work than generative AI.

The conversation also explores how AI advancements — like DeepSeek — are shaping the future of video content, the differences between predictive and generative AI, and how Pixels is using machine learning to improve video placement for publishers and advertisers. Alex also shares his thoughts on the evolving AI landscape, how Pixels optimizes cloud infrastructure to stay efficient, and how emerging AI tools are influencing innovation in video technology.

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