Cloud Do You Do, Touchtech?

How Touchtech uses AI and cloud to innovate in the fashion industry

In this live episode of Cloud Do You Do?, Dominik Hašek from Revolgy chats with Touchtech’s CEO Deniz Chaban and AI Lead Steffen Strätz at the Google Cloud Summit in Stockholm. Touchtech shares its journey from a university project to a publicly listed company delivering SaaS solutions for retail and wholesale sales teams.

The discussion explores how Touchtech uses Google Cloud to support its digital showroom and endless-aisle solutions, which are relied on by thousands of users worldwide. Deniz and Steffen provide insight into their AI Sales Assistant project, which aims to create proactive tools that assist sales representatives by analyzing multi-modal data — audio, video, and contextual insights — using advanced technologies like Gemini. The episode also addresses the challenges of integrating AI into real-world workflows, from technical hurdles to lessons learned along the way.

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